JACK ANTON.
04 / Featured projectPlaya del Carmen, Mexico

Onelife Fitness

Every journey
welcome.

One shared identity. Every individual journey.

Creative Director and Lead Designer for the annual Onelife Fitness convention in Playa del Carmen, developing the complete event identity around “Every Journey Welcome.”

Created a cohesive visual system spanning environmental and directional signage, presentation decks, invitations, credentials, apparel, awards, and branded materials.

Drawing inspiration from both the convention theme and its Playa del Carmen setting, the identity balanced energy and personality with the consistency required for a large organizational event.

01 / The event identity, in its environment
01 / The event identity, in its environment
01

Identity

The visual language that connects the experience.

02

Environment

Signage, wayfinding, and a shared sense of place.

03

Communication

Presentations, invitations, and event materials.

04

Attendee experience

Credentials, apparel, awards, and personal touchpoints.

02 / A cohesive environment, from arrival to the main stage
02 / A cohesive environment, from arrival to the main stage
Live presentations / Identity on stage
Live presentations / Identity on stage
Attendee experience / The brand in use
Attendee experience / The brand in use
03 / Attendee credentials
03 / Attendee credentials
06 / Event identity — Every Journey Welcome
06 / Event identity — Every Journey Welcome
Event communications / Convention program
Event communications / Convention program
05 / Identity at every touchpoint
05 / Identity at every touchpoint
06 / Directional system
06 / Directional system
Wayfinding / Identity underfoot
Wayfinding / Identity underfoot

One idea, expressed across
an entire live experience.