JACK ANTON.
01 / Featured projectLondon, England

WTA

Tennis on
the Thames.

An invitation to step inside the stories of women’s tennis.

Creative Director and Lead Designer for an immersive WTA brand experience staged in London ahead of Wimbledon.

Developed the event identity and “Women That…” creative platform across environmental graphics, digital media, interactive installations, player storytelling, and a pop-up tennis court.

The riverside experience combined physical space, brand narrative, and audience participation, inviting fans to engage directly with the stories and personalities of leading WTA athletes.

MillionsSocial media impressions
Serena + Venus WilliamsFeatured appearances
The riverside experience / An overview of the installation
The riverside experience / An overview of the installation
Women That… / An invitation to explore
Women That… / An invitation to explore
Player storytelling / Environmental graphics
Player storytelling / Environmental graphics
The pop-up court / Bringing tennis into the experience
The pop-up court / Bringing tennis into the experience
Interactive booths / Stories within the space
Interactive booths / Stories within the space
Identity in the environment / Color, scale, and perspective
Identity in the environment / Color, scale, and perspective
Audience experience / A place to gather
Audience experience / A place to gather
Live engagement / Fans at the riverside installation
Live engagement / Fans at the riverside installation
Indoor exhibition / Extending the visual narrative
Indoor exhibition / Extending the visual narrative
Event identity / Tennis on the Thames
Event identity / Tennis on the Thames
Additional event photography 3 photos
Women That Achieve / Exhibition wall and player storytelling
Women That Achieve / Exhibition wall and player storytelling
Women That Awe / Serena Williams at the exhibition
Women That Awe / Serena Williams at the exhibition
Women That Achieve / Player appearances at the event
Women That Achieve / Player appearances at the event

One narrative. Multiple touchpoints.
One connected experience.